6 Easy Ways to Improve Your Website’s Searchability

make your website more searchable

When it comes to the success of your website, you know that receiving a great deal of traffic is important, but the only way you will earn traffic is if your target audience can locate your website.

You put a great deal of money and time into your website, so it’s important that you receive the payoff of earning a great deal of traffic. In order to earn this traffic, you need to improve your site’s overall searchability.

Searchability refers to your website’s success on the search engines. For example, when you type in keywords associated with your site, your website should appear as a result on the search engine query. If you’re not seeing your website appear in the search engine results pages (SERP), then neither is your audience.

Search engines use tools known as crawlers or spiders to search the content on your site in search of keywords and other factors to help rank your website appropriately on their SERPs. In order to help boost your searchability, you need to attract these crawlers.

Luckily, searchability is something that you can improve, and by implementing the following tactics, you’ll help your audience locate your site successfully.

1. Add titles to your web pages.

Open your website and look at the top of the Internet browser. Does it say anything or is it empty? This is the title of the page, and if your web page titles are empty, it’s hurting your searchability. You need to make sure that all of your web pages contain titles that are relevant to that specific page’s content. Make sure to use descriptions that accurately represent the content, but be sure to keep it short. Lengthy titles will not boost your searchability as much as shorter titles. Changing or adding titles is something done through the HTML code, so be sure to talk with your web developer about adding this feature.

2. Keep your web pages short.

Some people have one or two pages on their website that contain a plethora of information. These pages are extremely long and hold a great deal of content. Unfortunately, when it comes to searchability, these sites don’t do well. Instead, it’s more important for you to have multiple pages on your website that contain smaller chunks of information. This way, each page can be tailored to specific keywords and topics, which can help improve your searchability. Search engine crawlers will rank all of your pages separately, not your website as a whole, which means that if your company has a page dedicated to your history and someone performs a search that inquire about your company’s history, the web page dedicated to your history will likely appear, earning you traffic. Once your visitors land on your history page, they can then move throughout the rest of your site and see what else you have to offer.

3. Add and receive links.

Links are important to your searchability. For example, adding links to valued websites that provide relevant information to your audience can help boost your searchability, and earning links to your site from other relevant pages is also extremely beneficial. This is why it’s important to add links to your website from other online sources, such as your blog, individual employee pages, chambers of commerce, or anything else that can help boost your traffic.

4. Create detailed links.

Search engines crawl links, but they don’t just look at where the link leads, they also look at the content inside the link. Too many websites make the mistake in using vague links, such as “click here” or “read more”, and while these tell your audience what they should do, it doesn’t add value to your searchability. Instead, be more descriptive with your links, such as “Click here for more information about SEO” or whatever description is necessary for your link. This will not only help your audience learn exactly what they’ll receive by clicking the link, but will also boost your searchability.

5. Add a site map.

Site maps are beneficial to both your audience and the search engine crawlers. A site map is a page dedicated with links to every page on your site. If your audience is having trouble finding the information they want, they can go to your site map to find the appropriate link and get right to their desired information. If your site contains multiple pages, it’s possible the search engine crawlers may miss a page or two, which could hurt your searchability. When you have a site map, the search engines can crawl the site map in order to ensure they crawl every page of your website, which will certainly boost your SEO.

6. Transcribe audio and video files.

Many websites have been adding audio and video files in order to break away from the mundane content and provide their audience with a more exciting way to receive information. While audio and video files may be more entertaining than reading website content, they can inhibit your searchability. It’s likely that your audio or video files contain keywords and other content relevant to your site, but search engines cannot crawl these files, which means the keywords and content being used in these files are not helping your site get indexed. Instead of missing out on the keywords, it’s important for you to transcribe your audio or video files and place the transcription on your site. This way, your audience can view the video or listen to the audio, and the search engines can crawl the transcription to help boost your searchability.

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Tips to Optimize WordPress for Improved SEO

optimize wordpress for seo

WordPress has made it super easy for any business or individual to have a website of their own that can easily be updated and maintained. What most people fail to realize is that once their blog is up and running, there is more to optimizing the website than content creation alone.

WordPress plugins have made it very easy to optimize your website and to customize the installation to enhance performance and well, as much as I hate to say it, make Google like you better. With a WordPress installation you can customize many of your sites SEO elements, as well as automating them to cut down on the time it takes to post a new item to your site. I know how busy life can be and any time I can automate processes on my websites, I am a much happier blogger. Here are a few tips to get you started…

WordPress vs. WordPress.com

Templates

Having your blog hosted at WordPress.com limits changes you can make to your template or theme. More importantly, it restricts your SEO. Having your site hosted on WordPress.com only benefits WordPress.com in terms of backlinks generated.

If you want to test the waters to see if blogging is right for you, that’s one thing, but if you are truly interested in making your blog a money making business, you will want to make sure that you’re in control by hosting your blog on your own domain. That is the only way to ensure you get all the credit for backlinks generated and reap the rewards for strengthening the overall reputation of your domain in the search engines.

SEO Plugins

SEO plugins are a great way to optimize your site and make blog management easier. We all like easier, don’t we?

There are several useful WordPress plugins, so all you have to do is find the ones that work best for your needs. My personal favorites for SEO are:

You can find most plugins from within your WordPress dashboard by going to Plugins and then by clicking on ADD NEW.

Stay up-to-date and Avoid Malware with Google Alerts

WordPress hacking for malware is common. Google now provides alerts on hacking risk within Webmaster Tools because of the issues it creates with their search results.

Make sure that you stay up-to-date and check all malware reports in Google Webmaster Tools to make sure everything is safe.

SEO for WordPress

WordPress is set up for SEO, in terms of header optimization, title tags, internal/cross-linking, etc. Plugins, such as All in One SEO, helps a great deal at improving this further.

However, as easy as it is to think WordPress and plugins can do all the work, they do not. You are still responsible for your own keywords! Plus, you must make sure you optimize your URL structure and internal linking, to make your blog as optimized as it can possibly be.

If You Write Well They Will Come

As for optimizing each page or post within the main body text, there are several key elements to focus on, such as the inclusion of target keyword phrases in headlines and the body of the post.

More importantly, make sure you are writing for your readers. SEO is important – but never sacrifice quality content for SEO. Content that is stuffed with keywords does not read well and it becomes obvious to your reader that you are not writing for them.

Links are the most important single ranking factor in SEO, so when your content is well-optimized, with no links, it will likely be out-ranked by un-optimized great content with lots of links.

You might get ranked for the “freshness” factor alone, in the short-term – but as with Google’s Panda update, we have learned that long-term quality content wins the rank.

‘Optimization’ at its Best

To really achieve optimization, your content HAS to be great. You can see examples of that by looking at sites like ProBlogger and SEOmoz. They will rank for tons of long-tail searches. While they do use “keywords” they obviously focus on great content that attracts readers who want to link to their material.

The lesson here is to use the SEO plugins. Even when you feel your site or blog is optimized, look at your URL structure; your title tags; the use of internal linking; image alt tags, and your text formatting.

More times than not, you will find that you’ve missed out on some SEO technique that could thrust your page the shadows of page two to the top of page one in the search engine results.

If you have any questions, please let me know. I am always happy to answer. Also, if you do utilize the instruction in this post, please let me know how it works out for you.

If you are leery of installing plugins or would like a website audit, drop me an email – I do provide blog audit services.

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How strong is your network?

triberr
Is your blog as good as it can be?

Since I became unemployed in April, I have taken a lot of time to educate myself more on blog improvement, optimization and even automation. I have visited SO many blogs that could use a little coaching and have learned just how valuable our networks really are to the success of our blogs.

I have always been one who likes to help others achieve their own success. When I worked for b5media several years ago, I worked with more than 80 bloggers. That was the happiest I have EVER been. I realized I don’t need a company to provide me the platform to help my network – I HAVE a Network! And, the best way for me to help, is through a Tribe. I want to teach you what I know and learn what you know.

I named the Tribe “Not Before Coffee” because it will support any and all blog topics (family friendly of course) you can join here. http://triberr.com/pages/tribe-overview.php?tid=56639

What this Tribe will offer is:

- Learn to service, maintain and optimize your blog

- Learn how to use FREE services to make your blogging job much easier through AUTOMATING various processes. I have discovered a method to even automate my affiliate linking practices.

- Discussions on various topics to help improve your blog.

- Be introduced to money making opportunities and quality product review offers.

- Host and participate in blog carnivals and blog hops of which I will personally generate a round-up post for everyone to share as a way to help gain exposure to our blogs.

- Expand your social media reach by sharing and connecting with members
- You can share your blog post links so that members can share, like, tweet and pin them.

- You can ask questions, receive feedback, start conversations or just interact with members over your morning coffee to become motivated or inspired by other members.

And SO MUCH MORE!

You are welcome, and encouraged to share this Tribe link with your blogger friends. The stronger our Tribe, the stronger our network becomes – because no one is as good as ALL of us!

Tribe Link: http://triberr.com/pages/tribe-overview.php?tid=56639

Upon joining, say hello and share your blog name, blog URL and social media accounts you’d like to network with.

I look forward to seeing you there.

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