As a writer, you want to increase the reach of your personal brand by spreading your work to a larger audience. Thankfully, there are great ways for you to share your writing with others and improve your personal brand. The following are five ways you can do so.
1. Send emails.
Email is still a useful way to promote your writing to your audience. Send an email to your friends and family members as well as a list of any fans you may have through an email subscriber list. Make sure that you give a brief synopsis of your writing and then include a link to a website where your writing can be found. This is a simple and effective way to put your writing in front of a larger audience. Plus, your readers can easily share this email with their contacts, helping to increase your reach.
2. Use social media.
Social media is going to be your best tool when it comes to promoting your writing. Sites like Facebook, Twitter, Pinterest, Google+ and LinkedIn are great ways to share your writing with others. Simply place a snippet as well as a link to your content for your audience to enjoy. Plus, the best thing about social media is that it easily allows your audience to share your work with others as well, greatly improving your reach in a very short amount of time.
3. Join specialized online communities.
There are online communities for every industry, and you need to find these communities and place your writing (or a link to your writing) on these communities. You may be able to join a blog group that allows you to post your blog on their site, or you may need to find a specialized forum or community that focuses on your topic or areas of expertise.
4. Become a guest blogger.
Becoming a guest blogger is another great way to promote your writing and increase your reach. As a guest blogger, you are able to put your work in front of a new audience that shares similar interests of your own audience. Your blog will also usually come equipped with a short bio and link to your own work. Also, the person or company whose blog you’re writing on will usually promote your work on their own social network, which will generate more exposure for you. If their audience enjoys your post, it may entice them to become an avid reader of your own work.
5. Hold promotions.
You can also hold promotions for your work through the use of contests or sweepstakes. This is a great way to generate more interest in your work and get others to spread the word about your content and/or publication. If you wrote a book, the prize could be an autographed copy of your book. Individuals enjoy their chance at winning contests, and holding one can be an easy way for you to generate exposure for your writing while promoting your own personal brand.