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My Comment Commitment: If you leave an approved comment on any of my posts, I will visit your blog and “share it” in some way whether on StumbleUpon, Twitter or Facebook depending on if I can find a nice fit.

Originally posted 2010-01-14 18:14:17.

Freelance writers don’t have many overhead costs, but when your income in sporadic, any expenses need to be as low as possible. Whether it’s cutting the costs of your cell phone plan or bundling services to say money, there are a number of easy ways to cut overhead costs. Here are just five tips for keeping overhead costs low.

Unlimited Cell Phone Plan

As a freelance writer, you may find yourself calling companies around the country. This is why it’s important to have an unlimited cell phone plan. This will ensure that you never have to pay outrageous fees for going over your amount of minutes.

Internet and Cell Bundle

If you do choose to go with a traditional cell phone company, you can cut overhead costs by bundling the plan with your internet plan. This can help cut your bill by a certain percentage and may cut your costs enough for you to be able to afford a faster internet plan, which an be essential when working online.

A Dedicated Office

Taxes are one of the biggest expenses freelance writers face. A great way to save on your taxes is to create a dedicated office in your home. It doesn’t have to be a full room, but whatever space you choose has to be used for work and nothing else. A dedicated office will allow you to deduct a certain percentage of your rent/mortgage and utilities.

Learn New Skills

Another large expense that freelance writers face is outsourcing work. It may be work for graphic design, website development or a number of tasks that you could learn to do yourself. A bit of research, evening classes and time can save you thousands of dollars. Best of all, you’ll have complete control over how these tasks get done.

Offer Your Services in Exchange for Other Services

If you don’t want to learn new skills or just want to save money on other expenses, you can always offer your skills in exchange for other companies’ services. This is a great way to save money and may only require a few hours of your time to save hundreds of dollars.

As a freelance writer it pays to cut overhead expenses as much as possible. This means looking for the least expensive services, learning new skills and trading your writing skills for the services of others.

About the Author: Marcela Spafford is a freelance writer who constantly experiments with ways to keep her costs down. Make sure you consider programs from places like MyCricket, who can also help you figure out what to do if your Android is stolen or lost.

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My Comment Commitment: If you leave an approved comment on any of my posts, I will visit your blog and “share it” in some way whether on StumbleUpon, Twitter or Facebook depending on if I can find a nice fit.

Everyone that owns a website needs SEO these days.

This should be your overall theme when you are preparing yourself for a meeting with a local business owner that is in dire need of a website. But not only in the need of a website, but also in dire need of getting that web site to be visible to the people of that area that are using City/Service or City/Product keyword phrases as there search queries. Having a web site isn’t enough these days. You need a web site that is either going to land at the top of the SERPs or a web site that is created with an amazing landing page for when people click on the AdWords ads that you have set up for your pay per click ad campaign.

When you are at a meeting with a local business owner, whether it be the owner of an Arlington air conditioning company, or a winery in Northern Michigan, you want to make sure you stick to these following points throughout the whole meeting.

You want to be as forth coming as possible. Do not try to hide any of the SEO tactics you use to get to the top of the SERPs. There is no point to. Local business owners don’t have enough time to take part in Do-It-Yourself SEO, and even if what you are saying to them seems like it’s easy enough to understand, it all starts sounding like rocket science jargon once you start mentioning things like link building.

Try to be as simple as possible. They aren’t going to understand you when you start saying words like “algorithm.” To them, that just sounds like a made up word. Start with phrases like: “Well SEO is just a point system Google uses to determine which web sites should be at the top of the search engine results pages (don’t say “SERPs”)” and “Whoever has the most information on the web gets to be at the top.”

Be prepared for things to get a little shaky, but be able to bounce back. Is the company currently in the works with someone else that is handling there web development or SEO? If so, don’t be taken back if they get on the phone right then and there and start asking questions. This is just another reason that you should be up front because you never know the local business owners background with SEO.

Be very honest about your process and what you are charging for every aspect of your business. Break down all aspects of the process of getting the stie developed to getting it to the top of the SERPs and everything in between. What do you charge for graphics? What do you charge for a custom CMS (content management system)? What do you charge for your initial web design or custom template? Are you going to be writing the content? Will there be monthly SEO fees? Most importantly, don’t try to charge three thousand dollars for a simple WordPress theme. Yes, there are many people that get away with this in the Internet marketing field, but that doesn’t mean that you should join the Scam Club.

Each local business situation is completely different and unique. Make sure you talk about ROI and what these owners can expect for their investment. Most importantly, do not guarantee number one rankings to anybody. This is simply a false statement and not even the best SEO’s on the planet can guarantee a feat like this no matter what the niche. Google makes more than 400 algorithm changes a year, and each and every day there is a webmaster out there that is surprised by the change that is made that day. Don’t go ahead and make the same foolish mistake. Besides, that right there is SEO 101 that you do not know what you are talking about.

This article was written by Jet Russell of www.inetzeal.com  Jet helps to run an SEO Company and helps to provide an Article Writing Service along the way. In his spare time he likes to write articles about SEO, SEM, and everything else that has to do with Internet marketing

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My Comment Commitment: If you leave an approved comment on any of my posts, I will visit your blog and “share it” in some way whether on StumbleUpon, Twitter or Facebook depending on if I can find a nice fit.