Over the last several days, I’ve been conducting my own bit of research in ‘extreme niche’ topics and have to wonder just how niche is too niche?

When you’re researching a niche topic, what are the deciding factors that make you either nab it or nix it?

To be honest, I’m a bit reluctant to invest much time and effort in a topic that has fewer than 10,000 queries a month.

It’s been my own experience through my own niche, that I can count on a click through rate of about 10 to 15%. So if I don’t think I can get that rate or better, I nix it!

Now, being the type of person I am — OCD and all, I tend to lean toward the whole quality of quantity content rule. I can’t just slap some half-baked content up and hope to generate a profit.

If my name is attached to it, I want it to be as trusting as the reputation I’ve tried to build for myself.

So when you’re looking at quality of quantity — I always ask myself just how long can I create quality content for the niche and if I think it’s less then three posts per week, I nix it.

Am I being to critical of niche topics? Am I perhaps missing the boat on opportunities and even worse, am I passing on my own information to people who might be missing the boat because of me?

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