Page Views – How Important Are They?
I may not be the brightest match in the box, but somehow I’m thinking page views are pretty darned important…
A ‘Page View’ by definition is a request to load a single page.
For the most part page views are only important for the role they play in a blogs revenue model. If a site earns revenue from advertising, then page views become an important part of their advertising pricing and demand.
If a blog only earns from actual sales, then page views are not an important statistic at all. In fact, page views lacking in sales conversions may even be considered an expense or loss.
However, I have read conflicting views that indicate that more page views could likely result in fewer click-throughs on ads. How, I’m not exactly sure — it didn’t quite make sense to me. So, PLEASE feel free to explain if it makes sense to you.
With keeping page views in mind and if you are one of those people who put effort into increasing your page views — I’d like to invite you to answer the following questions:
How important are page views to you and why?
What are some actions you take to help increase your own page views?
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Tagged with: ad sales • Adsense • advertising • Affiliate Marketing • Blogging • page views
Filed under: Blogging
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Hi Gayla,
This might be a convoluted view – but the logic that more page views could result in fewer click throughs on ads can make sense.
The idea is that if a reader becomes engaged with the content that is offered on your site (resulting in more pageviews) – then it is likely that they have found whatever it was that they were searching for. So, they won’t need to click an ad to find another source of information.
For some people it makes more sense to increase unique visitors than it does to increase pageviews.
I am not sure which camp I belong to – but increasing both seems to be the best path.