One thing that has grown out of the economic downturn is blogs. It would make sense that people who try to gain additional revenue, or to replace lost wages would make use of whatever means are readily available to make money. Blogging platforms like WordPress, Blogger, and TypePad have seen a continual increase in the number of users setting up blog websites.
What is Blogger Outreach?
Blogger outreach is a basic service that is beneficial to both bloggers and businesses. Blogger outreach provides a way for businesses to get bloggers that welcome sponsored type connections. Businesses can waste a considerable amount of time scouring the internet for suitable partners. Blog outreach sites serve as an introduction service making it easy to identify businesses with bloggers who are receptive.
The Business Perspective of Blogger Outreach
Connecting with bloggers is an inexpensive way of gaining exposure for products or services. More than 344 million people read WordPress blogs monthly. That’s not even considering Blogger, Typepad and other blog platforms. Studies have shown the trust factor between visitors and bloggers is much higher than that of mainstream media. I think this has to do with readers being able to connect with bloggers on a level that’s up close and more personal.
Typically, Businesses wishing to gain bloggers through an outreach service experience two costs. The business will pay a fee to the blogging network, then compensates the blogger with a monetary stipend. Depending on the blogger, the blog status, and the content matter, these stipends run $20 to $100 range. In lieu of monetary compensation, some businesses provide complimentary product for the blogger to review. There are times businesses appreciate the time of bloggers enough to give complementary product and money, those are usually on a case-by-case basis.
Businesses have also seen the tremendous advantage of providing additional product that’s offered in a contest giveaway. The company receives publicity associated with the post while enjoying the bonus of natural buzz that surrounds the review and giveaway.
What businesses have realized posts on a blog remain available on searches for the life of the website. Posts sponsored today will probably be doing their job, years from now.
The Blogger’s Perspective of Blogger Outreach
Individual bloggers differ in their personal motivations for blogging. However, one thing remains the same; the majority wants to make money. When a blogger and business link, they share hopes of receiving something of value through their connection.
While bloggers may be passionate writers and ambassadors for their niche, very few spend time, energy and money into their blog as a charitable contribution to the blogosphere. Bloggers want to make money, or at least get something of value in exchange for their time and exposing businesses, products and services to their loyal readership!
If you’re a blogger interested in connecting with businesses, it can be challenging to find reputable, legitimate businesses to partner with. Blogger outreach networks reduce the challenge, by connecting bloggers with established businesses.
Similar to bloggers seeking compensation, outreach networks need to make money too. Outreach networks are marketing companies with a new age twist. Blogger outreach networks connect the blogger with the sponsor then take their share. Blogger outreach networks do charge for their service. Payment is the responsibility of the business. If participation requires payment from the blogger, avoid them. There are plenty of outreach networks available who don’t charge for publisher participation.
Bloggers should not expect to get rich or be able to retire utilizing blogger outreach networks. If you join up with the purpose of making supplemental income or putting a bit of spare change in your pocket, you’ll be pleased. The majority of product review offers are inexpensive items. You may score bigger, shinier items to review, but those are rare.
In my days of doing numerous reviews on MomGadget, I saw the lesser valued items as an opportunity to link up as an affiliate. I encourage bloggers to investigate review offerings for the long-term benefit options. If the product offers an affiliate program or provides a listing on Amazon, it might be worth considering. Those small ticket items can easily create a satisfying stream of passive income.
Popular Blogger Outreach Options
BlogDash – http://www.blogdash.com/
Broadcast Bloggers – http://broadcastbloggers.com/
Bucks2Blogs – http://www.bucks2blog.com/
Business2Blogger – http://business2blogger.com/
GroupHigh – http://www.grouphigh.com/
Do you have something to add? Leave a comment – I’d love to hear from you!