Adsense is one of the most used revenue generators for blogs and websites. Typically you can improve your click-through rate and overall earnings by positioning your ads wisely, by optimizing the ad units or by improving the content targeting. Below I share how to optimize the Adsense units with 8 simple tips:

  1. The top three performing ad units are: 336×280 large rectangle, 300×250 inline rectangle and 160×600 wide skyscraper. Consider using those units if possible, but understand that other formats might be more suitable for your design.
  2. The most successful link color is blue. This fact is connected with the roots of the Internet where all major websites used to feature blue links.  Readers recognize blue as being “clickable”
  3. You can also use a link color that matches the pattern and theme of your website.
  4. Blend (no border, same background) your Adsense units if your website has a light color scheme and contrast (border, contrasting background) the units if you are using a dark color scheme
  5. If the ads are placed within the content, avoid using borders. Ad units outside of the content can use borders to call attention.
  6. Consider removing the “Advertise on this site” message from your units. This can be done on the control panel under the “My Account” section, disabling the “Onsite Advertiser Sign-Up” feature.
  7. If your website has mainly repeat visitors (like community boards) you can rotate the background color of the units to reduce ad blindness
  8. Test! Every site is unique so make sure you test with different colors and formats and track the results to fine tune your Adsense units.

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