Gayla Baer-Taylor

UGC Creator | Brand Partner | Digital Creator

Authentic content. Real experience. A voice for women over 50.

Meet Gayla

Hi, I'm Gayla!

I'm a 59-year-old content creator, digital entrepreneur, and longtime product reviewer with more than 25 years of experience working online.

From building successful websites and collaborating with major brands to appearing in national media and professionally produced videos, I've spent my career connecting with people through content.

Today, I specialize in authentic, relatable videos and product demonstrations for women over 50, with a focus on affordable beauty, skincare, self-care, and practical everyday living.

I believe great content doesn't have to feel like an advertisement. It should feel like a conversation with someone you trust.

My Audience & Reach

FACEBOOK | PERSONAL PROFILE (PROFESSIONAL MODE)

6,245 Followers | 537,580 Views | 77,105 Engagements

Last 90 Days

My content reaches an established, predominantly U.S.-based audience, with a strong concentration of consumers over 55.

Audience Highlights

• 70.1% of followers are age 55+
• 82.5% of followers are age 45+
• 89.2% of followers are based in the United States
• 72.9% of content views come from non-followers

Source: Facebook Creator Dashboard, October 24, 2026. Audience demographics reflect lifetime follower data; views and engagement reflect the preceding 90 days.

6,245

Facebook Followers

537,580

Content Views | Last 90 Days

77,105

Engagements | Last 90 Days

Video Portfolio | Brand, UGC & Product Content

Sunrise Health | Paid Brand Partnership

Platform: TikTok
Format: On-camera promotional video

A paid brand collaboration featuring a conversational, first-person video introducing Sunrise Health's services.

I created and published this promotional content for my own TikTok audience, using a relatable storytelling approach rather than a traditional commercial presentation.

Skills demonstrated: On-camera presentation, storytelling, product messaging, and sponsored social media content.

AI Grocery Shopping Assistant | On-Camera Product Promotion

Project: AI Grocery Shopping Assistant
Type: Independent Product Promotion
Platform: Facebook
Format: Talking-Head Video

An engaging, conversational video promoting an AI-powered grocery shopping assistant I developed to help consumers simplify meal planning, reduce grocery costs, and save time.

I created and presented the video using a relatable, first-person approach that demonstrates the product’s value without feeling like a traditional commercial.

Skills demonstrated: On-camera presentation, product storytelling, consumer-focused messaging, promotional content, and audience engagement.

Holly AI | Product Demonstration & Voice-Over

Project: Holly AI Holiday Shopping Assistant
Type: Independent Product Promotion
Platform: Facebook
Format: Voice-Over Product Demonstration

A product demonstration showing how Holly, an AI-powered holiday shopping assistant I developed, helps consumers simplify gift shopping and find ways to save money.

Unlike my on-camera promotional video, this example uses voice-over narration to walk viewers through the product's features and benefits.

Skills demonstrated: Voice-over narration, product demonstrations, instructional storytelling, and consumer-focused messaging.

Mini Chainsaw | Affiliate Product Review

Project: Mini Chainsaw Product Review
Type: Independent Product Review with Affiliate Link
Platform: TikTok
Format: Consumer Product Review

An independent product review featuring a mini chainsaw, shared with my audience alongside an affiliate shopping link.

This example demonstrates my ability to introduce practical products to everyday consumers and incorporate affiliate recommendations into my content.

Skills demonstrated: Product reviews, affiliate marketing, consumer-focused storytelling, and product promotion.

25+ Years of Digital Media & Brand Experience

From Blogging Pioneer to Modern Content Creator

I’ve been creating content, building websites, and working with brands since 2000 — long before influencer marketing became an industry.

As the founder of MomGadget.com, I worked with established companies including Toshiba and HP, creating product reviews and introducing consumer products to my audience.

My work with MomGadget was featured in Blogging All-in-One For Dummies by Susan Gunelius, where the site was highlighted as an example of successful niche blogging.

Over the years, I’ve built and sold successful websites, developed digital products, and gained extensive experience in online marketing, affiliate marketing, audience engagement, and consumer-focused content.

Today, I bring that experience to modern content creation through short-form video, authentic product reviews, affiliate marketing, and paid brand partnerships.

Previous brand experience includes: Toshiba, HP, Sunrise Health, Forces of Nature, SuccessfulMatch, Amoils, and MPWH.

My approach is simple: Create useful, relatable content that helps everyday consumers make confident purchasing decisions.

Let's Work Together | Collaboration Opportunities

Authentic Content for Real Consumers

I create relatable, engaging content for everyday consumers — especially women over 50 who value practical products, honest recommendations, and straightforward information.

Whether I’m introducing skincare, demonstrating a household product, reviewing a useful gadget, or sharing a money-saving find, my approach is conversational, trustworthy, and focused on real-world value.

Ways we can work together:

UGC Video Creation: Natural, on-camera videos your brand can use across social media, websites, ads, and campaigns.
Sponsored Social Content: Paid product features and promotional videos shared with my established audience.
Product Reviews & Demonstrations: Practical content showing how a product works, why it matters, and how it fits into everyday life.
Voice-Over Videos: Product demonstrations and promotional content with clear, relatable narration.
Affiliate Partnerships: Authentic product recommendations supported by affiliate links and performance-based partnerships.

Best-fit brand categories: Beauty and skincare for mature women, affordable self-care, wellness, home and lifestyle, practical gadgets, technology made simple, and everyday money-saving products.

I’m open to both one-time collaborations and ongoing brand partnerships.

Let's Connect | Brand Inquiries

Interested in working together?

I’m available for paid UGC, sponsored content, product demonstrations, affiliate partnerships, and ongoing brand collaborations.

If your product is a good fit for my audience, I’d love to hear about your campaign, goals, and what you have in mind.

For business inquiries:
hello@gaylabaer.com

Ready to collaborate?

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